mumbai darshan

A modern touch to an otherwise deeply-rooted identity, just like Mumbai

visual identity
2018

With a plethora of tourist attractions
and long coastline, Mumbai is a heaven
for the tourists.

Mumbai Darshan is a convenient bus ride to give the visitors a fantastic tour of the city's major tourist spots. After realising that this iconic bus ride had no existing identity, I had to take this project up.

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My brainstorming session resulted in keywords like water, culture, modern and architecture.

Those are what I like to call my visual pillars for Mumbai. I tried various ways, to represent them in the most authentic way possible -

people greeting, the curved coastline,

minarets on the Gateway of India etc.

I finally landed upon the identity

that I think had it all. 
 

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This identity is based on the major tourist attractions in Mumbai, i.e. The Gateway of India, CST Station and Marine Drive. Together, they form the Devanagari letter ‘m’.

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Red, Yellow and Blue play a major role in
Mumbai’s identity. They are spread across
the city in signage, architecture, transportation etc. Also, they give a vibrant feel, just like the city!

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