DC X Lenskart

The collaboration between Lenskart and DC Comics brings comic book nostalgia to life with a bold, superhero-inspired twist. Blending retro comic prints with modern design, these glasses are made for kids but appeal to both them and their parents—turning glasses into a true statement piece.
 

I worked end-to-end on the visual language - from video moodboards and still frames to guidelines and rollout across digital, retail, and Comic Con experiences.

concept note

The campaign’s visual language drew heavily from the dynamic energy of comic book panels, transforming each eyewear design into a striking, story-driven masterpiece.

Each frame was meticulously illustrated to highlight the superhero essence of the collection, ensuring the eyewear remained the true hero of the narrative.

decoding the batman style