Pro-Fit
campaign design
concept note
At the core of this campaign is the secure temple lock, seamlessly merging technology with style. Every detail -from micro-interactions to dynamic animations - highlights its functionality and effortless wearability.
We bring the locking mechanism to life through two distinct worlds, each with its own visual treatment.
In the lifestyle world, daily life flows effortlessly - clean graphics, subtle tones, and a relaxed style to highlight the eyewear’s comfort.
CLICK! (Temple locks)
You’re in a whole new dimension - high-energy, fast-paced, dynamic. Motion, illustrations, and bold visuals push the limits, mirroring the eyewear’s secure grip.
moodboard
{ morph/
glitch }
product video
By merging dynamic illustrations with cutting-edge CGI, we showcase how Pro-Fit Eyewear seamlessly adapts to high-intensity movement.
Every detail keeps the spotlight on the product, while our CGI characters bring energy and precision to every frame. Each action sequence is crafted with cinematic precision, all set in motion by a single temple click - a trigger that ignites speed, power, and fluid motion.
campaign experience
The final rollout seamlessly expands the campaign across all consumer touch-points, digital and in-store, integrating model shoots, palette, visuals, and graphics to set the right tone.
{ interactive vm }
{ art direction }
