Tribe Money
rebranding & ui
Tribe Money is an American finance management app designed to make sharing and managing money easier for communities and empower them to support each other on their financial journeys, big or small. By creating “Tribes,” users can pool their finances with friends, family, or community groups.
brand core values & essence
{ who }
18-30 year olds
University students, small clubs and organisations
{ easy }
All in one platform that allows users to connect, chat, and send/receive money
{ secure }
Rulesets created uniquely for each Tribe community by the members to govern its membership and finances
{ transparent }
Easily track both personal and community finances while chatting with fellow members to stay updated on how group funds are used or planned.
Tribe is built on many ideas, but at its core, it’s really about one simple thing
sharing a

with your
wallet

tribe
and so we set out...

original
too realistic
almost there
eureka!


website
For the second funding round, we designed a website to showcase the app’s features and beta-phase screenshots. Crafted to stand apart from typical cold, dark-toned tech sites, it used familiar gradients to maintain warmth and a sense of community.


{ hover interactions }

{ scroll animations }

ui refresh
Tribe Money is packed with functionality, so we streamlined things to find the right structure before refining the frames.


{ homepage }
Friends + Search
Notification Drawer
Tribes!
Instant access Money button
{ notifications }


1. Pending - Opaque + Drop shadows
2. Ongoing - Translucent
3. Completed - Translucent, Small

{ inside a tribe }
At glance, floating action
Analytics
Tribe feed
Announcements
New Transaction
Chat

