Tribe Money

rebranding & ui

Tribe Money is an American finance management app designed to make sharing and managing money easier for communities and empower them to support each other on their financial journeys, big or small. By creating “Tribes,” users can pool their finances with friends, family, or community groups.

brand core values & essence

{ who }

18-30 year olds

University students, small clubs and organisations

{ easy }

All in one platform that allows users to connect, chat, and send/receive money

{ secure }

Rulesets created uniquely for each Tribe community by the members to govern its membership and finances

{ transparent }

Easily track both personal and community finances while chatting with fellow members to stay updated on how group funds are used or planned.

Tribe is built on many ideas, but at its core, it’s really about one simple thing

sharing a

with your

wallet

tribe

and so we set out...

original

too realistic

almost there

eureka!

website

For the second funding round, we designed a website to showcase the app’s features and beta-phase screenshots. Crafted to stand apart from typical cold, dark-toned tech sites, it used familiar gradients to maintain warmth and a sense of community.